Graphic design is a key component of content marketing. Without visual content, you are missing a huge chunk of communication opportunities.
On any given day, you can look around your surroundings and come in contact with print design. Information comes to you in many forms: the graphics on the front of a cereal box, or on the packaging in your cupboards; the information on the billboards and bus shelter posters you pass on your way to work; the graphics on the outside of the cup that holds your double latte; and the printed numbers on the dial of the speedometer in your car. Information is communicated by the numbers on the buttons in an elevator; on the signage hanging in stores; or on the amusing graphics on the front of your friend’s T-shirt. So many items in your life hold an image that is created to convey information. And all of these things are designed by someone.
